Learn about the American healthcare system
Understand how individuals engage with their healthcare
Analyze a person’s decision making process at the time of an urgent medical situation
Determine opportunities to intervene and successfully direct someone to an appropriate place for care
45+ in-depth interviews with emergency room and urgent care visitors, emergency department nurses, administrators, and physicians
Direct observations of emergency departments, urgent cares, health and wellness centers, and doctor’s offices
Evaluate current wayfinding technologies, patient engagement apps, and other healthcare software for consumers
Review of research journals, medical advertising, patient engagement technologies, and existing data provided by our client
Conduct analyses of our client’s current applications to evaluate features and find limitations
Facilitate 2 co-design workshops to understand the decision making process at the time of a medical incident
Aggregate and synthesize over 1,000 interview notes to identify issues and reveal valuable insights
Build concept maps to represent relationships and organize our knowledge of the healthcare space
Map out a patient journey flow to identify key interactions, motivations, and breakdowns
Design personas to create an understanding of our core users
We generated over 50 original ideas designed to entice users to engage with our educational content about the knowledge and skill components. Utilizing the key insights, our generated knowledge and skill components, and our research on interactive advertising we then converted these ideas into several paper prototypes.
Characters are waiting in line to go through the magical door to be healed. Each character has a countdown which indicates the level of severity. The player has to rank the characters so everyone is seen before exploding.
In a driving stimulation game, the player is presented with progessive symptoms and must decide where the character should go everytime a new symptom pops up.
The app presents a gift box on the interface, using the user’s geolocation, and suggesting the user open it. If the user clicks on the box, a short animation of pops up, informing them about the new micro-hospital within their community.