Key Insight #1
Our first key insight is that people’s preconceived notions about care, direct them on where to go when they need medical attention.
People choose a place based on proximity, cost, familiarity, affiliation and perceived quality of care. They care about how close a place is, how much it costs, how well they will be treated, and how well they know it.
Key Insight #2
The second key insight is that at the time a medical incident occurs, it is almost impossible to persuade someone on what actions to take after they’ve made a decision, due to their emotional state and preconceived notions.
Key Insight #3
There is a general lack of awareness around key healthcare knowledge and skill concepts which lead to poor decision making.
Our goal is to provide a more effective and sustainable way of empowering individuals, by equipping them with knowledge and skills they need to make an educated decision at the time of a medical emergency. We strive to instill behavior change that will be reflected in one’s decision making process.